We Got To Select From 187 Different Logos All For The Price Of One Design
If you need a logo for your business we highly recommend 99designs.com! We have used 99designs on two different projects in the past and have been impressed with the quality and quantity of the designs they supplied us. It is really amazing that all these designers from around the world will work so hard on your project not knowing if they will get the job or not.
For those of you not familiar with the concept, 99designs is a crowd sourcing platform that brings together multiple designers from all over the world to work on your project. It doesn’t have to be a logo. It could be any type of graphic or webpage. These designers all compete for your business in the hopes that you will like their design the best. The winner gets the “prize” (payment) and the rest get nothing. You get multiple (on the last project we had over 90 designs submitted) designs to choose from.
You can even communicate with the designers to let them know what you like and/or don’t like about their designs. Future designers can see your notes and expand on your comments. The original designers can also resubmit new designs in the hopes that they get it right. All-in-all it’s a genius system.
Here are some examples from a logo contest we ran on 99designs a couple years ago. It was for a remodeling podcast we did. On this particular contest we had 187 different logos submitted! Amazing. The screen shot to the right shows the design we eventually selected as the winner in the upper left. (Click on the screen shots to enlarge them) The others were our top choices. The only designer that got paid was the winning designer. All 186 others submitted suggestions in the hope that they would win.
As you can see, there were some very creative ideas submitted. By the end of the contest there were a lot of similar entries because of all the feedback we gave previous entries. The later designers started to get a ‘feel’ for what we wanted. Therefore, they all started to look somewhat similar.
I have tried to hire a local designer in the past to help with graphical elements in our business. Let me tell you, it sucks! My only basis for choosing was their price and possibly some of their past work. They certainly weren’t going to design 187 different logos for me to pick from without me paying them! And I don’t blame them. They can’t.